Valentino
Why the Metaverse Is Moving into Physical Retail
2019
First Smart Mirror
Launched FFFACE.ME and first Smart Mirror projects.
loook.ai Develops SAAS for Smart Mirrors, that Increase Brands’ Sales and Value with the Help of Latest AR & AI Technologies
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Who We Are
loook.ai was created by a team of experienced industry leaders from the award-winning studio FFFACE.ME
Starting in 2019, we developed hundreads of Smart Mirror experiences. We have mastered AI, AR, Big Data, and Geo-marketing and earned a solid reputation among world-renowned brands, tech partners, and the developer community.
2020
International Recognition
Exhibited Smart Mirrors at Dubai Expo and Milan Fashion Week and gained international recognition
2022
Snapchat Partners
Became official Snapchat partner.
2023
Top Brands Collaboration
Launched Smart Mirrors for Mugler, Prada Beauty, Hugo Boss, Maybelline New York and received Awards for Mugler case.
2024
Sales Results for Top Clients
Launched Smart Mirrors for Bershka, Kiehl’s, D&G, Burberry, Valentino, Ralph Lauren, Makeup By Mario, Fendi, Thelios and achieved sales growth for these clients.
2025
Launched loook.ai
Launched loook.ai as a standalone brand.
2025
L’Oreal Partners
Joined L’Oreal Beauty Tech Atelier and scaled Smart Mirrors with Kiehl’s, D&G and other clients to tens of locations around the world.
Our Mission
We make outdoor communication purposeful for people by implementing transition from static, forced, one-way information delivery,
to personalized, relevant, and
functional experiences.
We foster immersive outdoor communication that serves a personal purpose to stop multiplying visual pollution with irrelevant communication materials.
What We Do
loook.ai App Turns any Digital Screen into a Smart Mirror Enabling Various Use Cases
The Value
[For people]
Consensual Engagement
Personalized Experiences
Relevant Functionality
[For business]
Guide Consumers Inside the Store
Increase Products Try on and Purchasing
Motivate to Generate Content Online
Trusted by Industry Leaders Worldwide
With the loook.ai App, offices in London, New York, Paris, Berlin, and Kyiv, as well as support teams worldwide, we revolutionize how people interact with outdoor communication worldwide: North & South America, APAC, EMEA.
Our Clients:
Our Partners:
Press and Awards
Mugler
Why the New Generation of AR Smart Mirrors Are Catnip for Fashion and Beauty Retail
Makeup by Mario Sephora
Makeup by Mario Launches AR Mirror at Sephora Times Square
Beauty Matter
AR Mirrors Illuminate DOLCE & GABBANA BEAUTY’s Path Forward
GLITCH
From FFFACE.ME to loook.ai: the Story behind Company that Builds Retail 2.0
Greater Good Awards
Winner 2023
LOOOK.AI
The Ultimate Guide to AI and AR Mirrors: How Smart Screens Are Revolutionizing Retail Marketing
Marcom Awards
Platinum Winner 2023
Titan Innovation Awards
Gold Winner 2023: Best AR/VR Technology Innovations
The Webby Awards
Webby Winner 2025: Best Use of Filters/Lenses
Maybelline
Maybelline Promotes New Mascara with Building-Scale AR Mirror
Meet Our Team
Kostiantyn Paramonov
CTO, Co-Founder
Ksenya Lozytska
Head of Digital Beauty
Mike Grushin
Head of Design, Founding Partner
Simona Ton
Communication Director, Founding Partner
Sofia Roussin
AI Lead, Founding Partner
Veronika Formakidova
CFO, Founding Partner
Diana Liahutko
CMO, Founding Partner
Denys Poliakov
Graphic Designer
