Dolce & Gabbana Beauty aimed to reinforce its innovation-led positioning in China by increasing booth visibility, delivering memorable interactive experiences, and exploring scalable, data-driven luxury engagement.
Dolce & Gabbana China
Brand’s goals
Experience
Visitors could see themselves on screen while interacting with Dolce & Gabbana Beauty’s products through augmented reality. The experience combined AI-powered photobooth functionality with branded digital effects, allowing users to explore fragrances and makeup in a playful yet premium format. The result was a seamless journey from curiosity to active participation—without friction or the need for additional devices.
Result
The AR Mirror turned the booth into an engagement hub, increasing interaction, encouraging content creation, and extending the brand experience beyond the physical space.
Increased booth visibility and foot traffic
High visitor engagement
Enhanced product discovery
