I see endless static FMCG ads that feel repetitive and unmemorable. I want something playful, social, and unexpected that makes me feel like part of the brand’s world.
Pepsi
Consumer Tension
Experience
We created an interactive “vibe scan” where passersby had their summer vibe analyzed in real time, unlocking personalized AR scenarios — from beach days to mountain hikes, always with Pepsi. Results were instantly shareable on TikTok and Instagram, and over 100 Pepsi bottles were redeemed on-site through branded social tagging.
Result
In just 4 hours, the activation generated thousands of outdoor contacts, nonstop participation, and tens of thousands of organic impressions across TikTok, Instagram, and Facebook. Pepsi was positioned as a bold innovator in the FMCG space, setting a new benchmark for how AR can amplify DOOH at scale.
of continuous AR engagement
4 hours
bottles of Pepsi redeemed via live social tagging
100+
High organic reach driven by UGC and peer sharing
Personalized AR storytelling
Blend of DOOH + AR + social engagement
