I want something immersive, playful, and Instagrammable. I want to feel like I am the star of the Prada campaign.
Prada Paradoxe Virtual Flower Pop-Up
Consumer Tension
Experience
This is our fourth AR Mirror activation for Prada Beauty, dedicated to the launch of a new fragrance, Paradoxe Virtual Flower. Integrated into Future Lab pop-up during NYFW as one of the innovative experiences: fragrance bubble machines, 3D scanning, bottle customization, etc.
Consumer Journey
Allows guests to embody the brand’s creative vision through AR
Bridges offline event engagement and online visibility via shareable UGC
Strengthens Prada’s positioning as an innovator in blending luxury, beauty, and technology
Result
Elevated consumer experience in line with brand’s standards.
Hundreds of personalized AR selfies
Strong organic reach via Instagram Stories and TikTok UGC
