Victoria’s Secret Dubai

A new AR Mirror activation was launched for Victoria’s Secret at Mall of the Emirates, Dubai. The installation transformed the physical store into an interactive experience zone, encouraging visitors to engage with the brand through real-time AR visuals, playful posing, and shareable branded content.

The key objective was to elevate in-store engagement during a peak shopping period and capture customer attention beyond traditional visual merchandising. By introducing an AR Mirror inside the store, Victoria’s Secret created a moment of surprise and curiosity—naturally pulling shoppers into the space and extending dwell time.