I want to interact and take a picture with the brand’s hero.
Makeup by Mario at Sephoria
Consumer Tension
Experience
Makeup by Mario participated in the Sephoria exhibition in Atlanta, where visitors could take a picture with a digital Mario inside an interactive photo booth. Animated Mario appeared on the screen and posed with each user, just like in a regular photo booth. The setup was designed so that in the printed takeaway, Mario looked as if he was standing next to the person in real life.
Result
Total Activations
1500+
(Mario appears in the photo)
Celebrity-led filter
The brand received an
Award at the Sephoria Expo
Unstoppable line throughout the whole event
High booth engagement

