Makeup by Mario at Sephoria

Industry
Beauty Pop-ups & Events
Product
AR Photobooth

Consumer Tension

I want to interact and take a picture with the brand’s hero.

Experience

Makeup by Mario participated in the Sephoria exhibition in Atlanta, where visitors could take a picture with a digital Mario inside an interactive photo booth. Animated Mario appeared on the screen and posed with each user, just like in a regular photo booth. The setup was designed so that in the printed takeaway, Mario looked as if he was standing next to the person in real life.

Result

Total Activations

1500+

(Mario appears in the photo)

Celebrity-led filter

The brand received an

Award at the Sephoria Expo

Unstoppable line throughout the whole event

High booth engagement

The Future of Engagement Starts Here