Burberry Holiday Pop-Up

The brand aimed to engage guests in discovering the new collection, elevate the overall experience with emotional, memorable moments, and inspire visitors to create and share branded user-generated content.

Visitors stepped into a festive Burberry corner where the AR Photobooth instantly transformed their reflection with elegant seasonal overlays. The interaction was playful and intuitive, encouraging guests to pose and explore. Within seconds, they captured a polished, shareable photo — a premium holiday keepsake that extended the pop-up’s presence far beyond the store.