Burlington Store Opening

For the opening of Burlington’s flagship store in New York City, we created a custom AR Photobooth experience designed for a two-day launch event on March 30–31, 2026. The activation invited influencers, partners, and guests to engage with the brand in a more interactive way, turning the store opening into a shareable digital moment and helping generate high-impact UGC around the event.

Traditional store opening experiences can attract attention in the moment, but they do not always give guests a strong reason to actively participate, create content, or share the experience online.

Burlington wanted to make its flagship store opening feel more memorable, social, and brand-driven. The goal was to create an interactive experience that would encourage guest participation, amplify the event through user-generated content, and strengthen the brand moment around this important retail launch.

We developed a custom AR Photobooth tailored for the Burlington flagship opening event. Guests could step into the experience, interact with branded AR effects, and instantly create photo and video content designed for sharing. The activation was built specifically for an exclusive audience of influencers and partners, helping transform foot traffic into participation and branded engagement. By blending physical retail with digital content creation, the experience gave attendees a fun and easy way to become part of the launch story.