YSL Libre Fragrance Launch

To support the launch of the new YSL Libre fragrance, loook.ai installed AR Photobooth across Sephora locations in Italy, France, and Germany. The goal was to introduce an interactive, visually striking touchpoint that aligned with the bold, expressive identity of the Libre campaign. The activation ran in Milan from October 27 to November 16, generating strong customer engagement and serving as a highlight within the fragrance launch period. The next rollout is planned for Madrid, extending the campaign across Europe.

Shoppers were invited to step in front of the AR Photobooth and perform five power poses, each triggering a unique visual effect inspired by the Libre universe. After completing the sequence, users received a branded, shareable collage featuring their poses and campaign visuals. The interaction was quick, seamless, and required no technical steps from the visitor.