- Enhance the luxury guest journey through playful, race-week moments.
- Elevate the Wynn Resort atmosphere by inviting guests to create memorable photos.
- Inspire shareable, branded moments during Ultimate Race Week.
Wynn Las Vegas Formula 1
Brand’s goals
Experience
The AR Photobooths acted as a visual focal point inside the lounge, naturally attracting guests amid race-week excitement and encouraging spontaneous participation throughout the event.
Guests interacted with AR Photobooths by trying on race-week helmets and jackets, capturing downloadable photos set against iconic Wynn Las Vegas locations—combining personalization, entertainment, and luxury branding in a seamless experience.
Result
Total Activations
3000+
Average Photos
440
Increased dwell time
Shareable branded content
