We created an AR Storefront for Bershka to support the opening of its first store in Manchester, located inside a high-traffic shopping mall. The activation transformed the storefront into an immersive digital canvas, introducing a phygital shopping experience that blended physical retail with interactive augmented reality.
Bershka Manchester
Overview
Brand Goals
Stand out in a crowded mall environment during launch days
Attract and engage Gen Z and digitally native shoppers
Reinforce Bershka’s image as a forward-thinking, trend-driven brand
Drive in-store traffic through a visually striking storefront experience
Experience
The AR Storefront converted the shop window into an interactive digital touchpoint, combining animated visuals, motion, and branded content. The experience stopped passers-by, encouraged exploration, and created a seamless bridge between digital engagement and the physical store.
Result
Total Activations in 5 days
2000+
Increased foot traffic during launch period
High visibility and organic attention in-mall
