LVMH Thelios

Industry
Fashion Retail
Product
AR Mirror

Consumer Tension

I want to explore premium sunglasses while I wait for the flight, not waste time wandering.

Experience

At Doha Airport, Thelios Eyewear installed an AR Mirror outside their boutique counter. Travelers could instantly see themselves in luxury sunglasses from brands like Loewe, Givenchy, Bulgari, and more. The interactive try-on experience caught the attention of passersby and drove more visitors into the store.

Results

AR Sunglasses Try-on in Travel Retail

Drove more visitors inside

Increased sales of luxury eyewear

Captured attention of passersby

The Future of Engagement Starts Here