I want to play with fashion in real time – where the street becomes part of the experience.
Bershka Barcelona
Consumer Tension
Experience
For one week in central Barcelona, our AR Mirrors took over both the storefront and interior of Bershka. Shoppers tried on bold digital accessories and explored playful 3D objects that brought the Bershka world to life. The activation drew crowds in, turning passersby into in-store visitors.
Result
Organic foot traffic boost and high engagement with digital try-ons.
Total Activations
8200+
Per Hour
45
DURATION
7 days
AVG DAILY ENGAGEMENT
1100
Storefront AR, in-store mirror, 3D accessory try-ons
Drove Gen Z footfall and shareable UGC across social
