Created for the exclusive BOSS Golf Collection, the AI Try-On Mirror let visitors instantly explore and compare golf looks before heading to the fitting room.
BOSS AI Clothing Try-on
Golf Looks, Instantly
Fitting Room Friction
Trying on multiple outfits takes time and can limit how many styles shoppers explore in-store.
Explore More Looks
The goal was to make product discovery faster, more engaging, and more personalized while connecting AI try-on with the physical fitting room.
Try Before Buying
Visitors could virtually try on BOSS Golf looks in real time, compare styles, and choose favorites to try physically. Each guest also received a personalized branded photo and could enter a prize draw to win tickets to The 155th Open at St Andrews.
Retail Impact
The experience connected digital product discovery with physical try-on, helping BOSS turn collection browsing into a more interactive retail journey.
More looks explored
Higher collection engagement
Personalized shopper journey
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