DG Saks

Industry
Fashion
Product
Smart Photobooth

Consumer Tension

I want to experiment with looks without makeup removal or confusion.

Experience

Guests at Saks 5th Ave virtually tried on 5 iconic DG makeup looks and received a printed photo before seeing the real makeup artist.

Result

848 interactions in 6 days.

Increased artist bookings

Deepened product exploration

Boosted campaign visibility

The Future of Engagement Starts Here