I want a fragrance to reflect my story – to feel like a part of who I am, not a passing campaign.
D&G Light Blue
Consumer Tension
Experience
Located inside key shopping malls in Singapore and Malaysia, the Dolce&Gabbana Light Blue AI Photobooth provided a quiet yet personal brand experience. Visitors could explore custom Light Blue-inspired worlds and take home a printed photo – a small, elegant keepsake of their connection to the fragrance.
Result
Consistent engagement throughout the week and meaningful one-on-one interactions.
Total Activations
1600+
Per Hour
20
DURATION
7 days
AVG DAILY INTERACTIONS
200–250
MOST LOVED FEATURE
Printed photo with personalized Light Blue world
A subtle in-mall presence that turned everyday traffic into branded memory
