Emporio Armani launched an immersive fragrance activation at KaDeWe (Berlin) to introduce the new Power of You perfume through an AR Storefront experience, developed in collaboration with loook.ai. The installation turns a premium retail window into a real-time, motion-reactive campaign moment—designed to stop passersby, pull them into the story, and spark shareable content.
Emporio Armani at KaDeWe
Overview
Brand Goals
Drive foot traffic to the KaDeWe location using a high-impact, street-facing experience.
Increase campaign awareness for Power of You with a format that feels experiential, not just promotional.
Generate organic UGC by making the storefront itself a “record-worthy” moment.
Remove friction: no app downloads, no QR barriers, no need to enter the store to participate.
Experience
The AR Storefront transforms the KaDeWe window from a static display into an interactive discovery layer. As people walk by, the experience responds in real time, detecting motion and integrating passersby directly into campaign-inspired visuals.
The result is instant participation: visitors can step into the moment, watch the visuals react to them, and capture content on the spot—creating a natural bridge between street attention → engagement → social sharing → store interest.
Result
Higher storefront attention and dwell time
Increased foot traffic potential
Organic content creation
Frictionless participation
