Kiehl’s and loook.ai launched an interactive AI Mirror that brought real-time skin analysis directly to the storefront.
Kiehl’s AI Skin Analysis Mirror
Turning Passersby Into Skincare Customers
Making Skin Concerns Easier to Understand
Customers may be interested in skincare but unsure which concerns to prioritize or which products are right for them.
Driving Discovery and Store Visits
The activation aimed to attract attention, visualize individual skin concerns, and encourage passersby to enter the store for personalized skincare recommendations.
Real-Time AI Skin Analysis
Visitors could look into the mirror and instantly see their skin concerns visualized through AI. They could then step inside the store to explore relevant Kiehl’s skincare solutions.
Hundreds of Daily Activations
The AI Mirror generated strong daily engagement while helping Kiehl’s create a more innovative and personalized retail experience.
Hundreds of activations each day
Increased store foot traffic
Elevated brand image
