Standing in line for samples feels passive. I want to be entertained, not just handed products.
Kiehl’s Gov Ball
Consumer Tension
Experience
At Gov Ball 2025, Kiehl’s placed our AR Mirror next to the festival’s busiest sampling booth. As crowds lined up, over 5,000 guests engaged with branded AR looks – transforming wait time into a high-energy experience.
Result
Branded takeover of the line enhanced brand visibility and engagement, creating a seamless customer experience.
Total Activations
5000+
Per Hour
69
DURATION
3 days
Peak engagement during idle time
Effortless participation with zero staff direction
