Mackage at Holt Renfrew

To bring the Mackage Winter campaign to life, Loook.AI created an immersive AR Mirror Photo Booth experience for Mackage at Holt Renfrew. The activation invited shoppers to step inside the brand’s winter world — blending premium retail aesthetics with cutting-edge augmented reality to create an unforgettable, shareable moment.

In-store, the AR Mirror stayed frosted until visitors approached. As they neared, it defrosted in real time, revealing a Mackage winter scene with snowfall and virtual earmuffs. Guests could capture the moment, receive a branded photo print, and share it digitally via QR, turning a brief interaction into an immersive, shareable brand experience.