Falsies Surreal Extensions Mascara

Industry
Beauty
Product
Smart Billboards
Experience
creative transformation Virtual try-on

Consumer Tension

I ignore most ads. I want something interactive and personal.

Experience

World’s biggest AR Mirror allowed passersby to see themselves on the side of a building, virtually wearing the new mascara.

Result

10,000+ real-world interactions in 8 hours.

3M+ online impressions

10+ media mentions

Industry-first scale

Viral street-level attention