I ignore most ads. I want something interactive and personal.
Falsies Surreal Extensions Mascara
Consumer Tension
Experience
The world’s largest AR Mirror transformed the building facade into an interactive stage, allowing passersby to see themselves live on a 4,000 m² screen while virtually trying on the new mascara. This first-of-its-kind experience blended DOOH, real-time AR try-on, and instant UGC creation. Powered by our proprietary LOOOK.AI SDK, the system worked seamlessly on the existing billboard infrastructure with no hardware modifications required, delivering a breakthrough moment in immersive beauty advertising.
Result
The activation sparks product discovery through unexpected interactivity, transforming traditional OOH into an immersive trial moment. It delivers real-time, GDPR-compliant personalized engagement and generates strong shareability, driving both social buzz and media attention around the product.
Real-world interactions
10,000+
Duration
8 hours
Online impressions
3M+
Media mentions
10+
Industry-first scale
Viral street-level attention
