I want to feel immersed in the world of fragrance — not just smell it.
Mugler
Consumer Tension
Experience
Touchscreen-activated AR Mirror revealed the universe of Mugler Angel Elixir by applying the digital perfume aura on each visitor in real time, with instant video/photo download.
Result
Thousands of brand interactions in airport retail.
Total Activations
18 825
Per Hour
212
Installed at Charles de Gaulle (Paris), Alexa Mall (Berlin), and PEP Mall (Munich)
Featured in Vogue Business, Forbes, Adweek
Winner of Titan Innovation Award
Glossy Beauty Awards Shortlist
