Ralph Lauren

Product
Smart Mirror

Consumer Tension

I want to understand how a fragrance feels without smelling it.

Experience

Users saw their reflections transformed to visually represent the new Polo 67 scent, with branded photo takeaway.

Results

Pop-up expanded from NYC to Mexico.

Event featured Ralph Lauren ambassador Aaron Judge

Full activation in Macy’s

Offline-to-online UGC bridge

The Future of Engagement Starts Here