I want to understand how a fragrance feels without smelling it.
Ralph Lauren Macy’s
Consumer Tension
Experience
For one week at Macy’s NYC, the Polo 67 AR Photobooth invited shoppers to step into the spirit of the fragrance. After taking a photo inside the bold, branded environment, visitors scanned a QR code to instantly download their personalized image – turning a retail moment into a shareable digital collectible.
Results
A seamless addition to the in-store journey that sparked emotional connection and user-generated content.
DURATION
7 days
MOST LOVED FEATURE
Personalized digital photo in the Polo 67 universe
Drove organic UGC on Instagram and TikTok — extending the campaign far beyond the store.
