Shu Uemura partnered with loook.ai to introduce a new type of in-store beauty experience: an AI-powered smart mirror integrated directly into real reflective glass.
Now permanently installed at Shu Uemura’s flagship store in Omotesando Hills, Tokyo, the mirror combines customers’ natural reflections with real-time AI facial analysis, helping makeup artists provide more personalized product and makeup recommendations.
Traditional smart mirrors usually display a camera feed on a digital screen. While interactive, this can create a visible separation between the customer and their real reflection.
For a premium beauty consultation, Shu Uemura needed a solution that preserved the familiarity and clarity of a traditional mirror while adding intelligent digital guidance without disrupting the human interaction.
The activation brings AI-powered facial analysis into the in-store consultation, helping makeup artists provide more personalized recommendations while customers continue to see their true reflection.
Unlike traditional smart mirrors, the Reflective AI Mirror combines real reflective glass with AI-powered 3D facial analysis displayed directly on the surface.
The technology supports makeup artists with real-time visual insights, making consultations more informed, seamless, and personalized.
The Reflective AI Mirror is permanently installed at Shu Uemura’s flagship store in Omotesando Hills, Tokyo.
