I’m bored, I want to visit the Art Exhibition and experience something never-before-seen.
Barbican Centre
Consumer Tension
Experience
The world’s first sound-reactive Smart Mirror seamlessly generates the user personality aura based on the sound of the user voice. Within the experience, the user can receive visual and textual descriptions of his personality aura by simply saying the phrase “I want to feel the sound.” Alghorythm analyses the voice of the show visitor and defines four key personality traits: openness, confidence, influence, and empathy.
Result
Within the 3 months of the exhibition, more than 10,000 visitors engaged with the AR Mirror and sparked strong social media buzz.
Total Activations
10,000+
Per Hour
20
Duration
3 months
UGC boost
