Lumi-Matte Foundation Pop-Up

I want to feel special and confident during Valentine’s season, but most beauty experiences feel generic and not truly about me.

For our third offline activation with Maybelline New York, we launched the world’s first AI Mirror at the Valentine’s Day Pop-Up for the new Super Stay Lumi-Matte Foundation. The installation became the key attraction of the event, blending beauty technology with a memorable, emotionally charged experience.

Visitors stepped up to the AI Mirror and were guided through a personalized photo moment that placed them in a cinematic New York City scene. The AI system generated an enhanced portrait featuring each visitor above the NYC skyline, which they could instantly print and take home. This created a unique, personal keepsake while deepening their emotional connection with the brand. The activation transformed a simple pop-up interaction into a moment of self-expression and discovery.