Flatiron Plaza Pop-up

Product
Smart Photobooth

Consumer Tension

I want to try something bold but still feel like myself.

Experience

Guests virtually tried on the new Spike Valentino Buttery Matte Lip Color and received a printed photo of their look.

Result

1,579 branded photos printed in 2 days.

Total Activations

1500

Per Hour

52

80 photos/hour average

High engagement and shareability

Boosted interest at Flatiron Pop-Up