Sephora, New York

Industry
Beauty
Product
AR Mirror
Experience
Virtual try-on

Consumer Tension

I want to learn how to apply new makeup without removing mine or asking for help.

Experience

Users were greeted by Mario’s virtual avatar applying bronzer on their face, then invited to try the full look via Smart Mirror.

Result

First AR Mirror in Sephora Times Square.

Total Activations

2160

Per Hour

9

Impact

Boosted Foot Traffic

Demographic Reach

Drove Curiosity Across Age Groups

Makeup by Mario Try-on
Makeup by Mario AR Try-on Mirror
Makeup by Mario Smart Mirror

The Future of Engagement Starts Here