Created for Wynn Las Vegas in celebration of the FIFA World Cup 2026, the Goal Challenge Mirror turned a venue visit into an interactive AI-powered football experience combining gameplay and virtual try-on.
Wynn AI Football Activation
Football Activation, Reimagined
Beyond Watching
The challenge was to turn passive football fandom into active participation, giving visitors a reason to stop, play, and share.
Turn Fans Interactive
The goal was to increase engagement, extend dwell time, and create a memorable football experience through interactive play and personalized content.
Play, Try, Share
Visitors could juggle, score goals, transform into professional players, and virtually try on custom football apparel in real time.
Powered by Decart.ai, the experience combined gameplay and AI try-on in one shareable smart mirror journey.
Crowd Impact
The activation turned football fandom into an interactive brand journey, helping Wynn Las Vegas create a more playful, immersive, and shareable visitor experience.
Higher visitor engagement
More guest participation
Increased UGC potential
Increased repeat plays
