From OOH to OMG with AR Billboards

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You pass another billboard. But this one knows you're there.
Your face appears — surrounded by AR. You’re not watching the ad. You are the ad.
It’s bold. It’s unexpected. You grab your phone and press record.
The city sees you. The brand sees you. You just became the headline.

What Does It Work Best for?

AR Billboard Use Cases:

[01]
Maybelline DOOH Ads

DOOH Campaigns & Large-Scale Brand Launches

[02]
Maybelline AR Billboard

Transport Hubs & Experiential Zones

[03]
Maybelline Augmented Reality Billboard

Outdoor Festivals & City Center Takeovers

Industries

AR for Retail

Beauty

Fashion

Luxury

Travel Retail

FMCG

Entertainment

Sport

Tech

Retail

Corporate

The Value for
Consumers & Brands

[For Consumers]
[01]

Makes them the star

[02]

Unexpected interaction on the street

[03]

Quick, powerful emotional payoff

[04]

Shareable brag-moment

[For Brands]
[01]

Transforms OOH into engagement

[02]

Drives press and social attention

[03]

Multiplies ROI on media placements

[04]

Builds connection instead of noise

The Value for Consumers

[For Consumers]
[01]

Makes them the star

[02]

Unexpected interaction on the street

[03]

Quick, powerful emotional payoff

[04]

Shareable brag-moment

The Value for Brands

[For Brands]
[01]

Transforms OOH into engagement

[02]

Drives press and social attention

[03]

Multiplies ROI on media placements

[04]

Builds connection instead of noise

Explore our AR Billboard campaigns

Bershka Barcelona

Industry
Fashion
Product
AR Storefront
Result Organic foot traffic boost and high engagement with digital try-ons
per hour 45
total activations 8200+
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001
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Mugler

Industry
Beauty
Product
AR Billboards
Result Window shopping ar mirror increased the foot traffic to the re-opened Bershka store.
per hour 212
total activations 18 825
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002
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Falsies Surreal Extensions Mascara

Industry
Beauty
Product
AR Billboards
Experience
creative transformation Virtual try-on
Result Engagement of passerbies, product trials and increase in sales 10 000 interactions.
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003
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Madrid Store Opening

Industry
Fashion
Product
AR Storefront
Experience
creative transformation
Result Increased the foot traffic to the re-opened Bershka store.
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004
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View all cases

FAQ