From OOH to OMG

Smart Billboards

Most billboards are passive. Smart AR Billboards are not. They turn large-format displays into interactive showstoppers, allowing people to see themselves reflected in iconic brand stories.

Get in Touch
You pass another billboard. But this one knows you're there.
Your face appears — surrounded by AR. You’re not watching the ad. You are the ad.
It’s bold. It’s unexpected. You grab your phone and press record.
The city sees you. The brand sees you. You just became the headline.

What Does It Work Best for?

AR Billboard Use Cases:

[01]
Maybelline DOOH Ads

DOOH Campaigns & Large-Scale Brand Launches

[02]
Maybelline AR Billboard

Transport Hubs & Experiential Zones

[03]
Maybelline Augmented Reality Billboard

Outdoor Festivals & City Center Takeovers

Industries

AR for Retail

Beauty

Fashion

Luxury

Travel Retail

FMCG

Entertainment

Sport

Tech

Retail

Corporate

The Value for
Consumers & Brands

I ignore most billboards — they don’t speak to me.
[01]

Makes them the main character of the ad

[02]

Unexpected interaction on the street

[03]

Quick, powerful emotional payoff

[04]

Shareable brag-moment

[01]

Transforms OOH into measurable engagement

[02]

Drives press and social attention

[03]

Multiplies ROI on media placements

[04]

Builds connection instead of noise

The Value for Consumers

I ignore most billboards — they don’t speak to me.
[01]

Makes them the main character of the ad

[02]

Unexpected interaction on the street

[03]

Quick, powerful emotional payoff

[04]

Shareable brag-moment

The Value for Brands

[01]

Transforms OOH into measurable engagement

[02]

Drives press and social attention

[03]

Multiplies ROI on media placements

[04]

Builds connection instead of noise

FAQ