Created for the launch of Dolce&Gabbana Beauty’s Rose Dew Lip Bite, the AI Lips Wardrobe helps users discover a personalized lip look through AI-powered analysis, product recommendations, and virtual try-on.
D&G AI Lips Wardrobe
Finding the Perfect Lip Mood
Lipstick Choice Can Feel Overwhelming
Choosing the right lip shade and finish is highly personal. Customers need to understand not only how a product looks, but also whether it complements their features, personality, and individual style.
The experience was designed to make product discovery more intuitive, visual, and personalized.
Turning Product Discovery Into Personalization
The activation introduced Rose Dew Lip Bite through AI-powered recommendations, virtual lipstick try-on, and personalized shade discovery inspired by the collection’s six signature moods.
AI Lipstick Recommendations and Try-On
AI analyzes each user’s features and recommends a suitable shade. Users can then virtually try on Dolce&Gabbana Beauty lip products in matte, satin, sheer, glossy, and plumping finishes.
The Result
The AI Lips Wardrobe turns the product launch into an interactive beauty consultation, helping users quickly discover lipsticks that match their features and style.
AI lipstick recommendations
Virtual lipstick try-on
Multiple shades and finishes
More engaging product discovery
