Chronologiste Launch

For the launch of the new Kérastase Chronologiste line, we transformed Primor LED screens in Madrid and Barcelona into real-time AR Mirrors. Installed at Primor Sol in Madrid and Primor Porta del Angel in Barcelona, the activation turned static retail media into an immersive beauty experience designed to attract attention, drive store traffic, and connect shoppers with the campaign message.

Inspired by the campaign message “Time Is On Your Side” starring Demi Moore, the AR experience visualized the emotional pressure of time and aging. Instead of presenting the product through a traditional screen campaign, the activation invited visitors to see themselves inside the story, positioning Kérastase Chronologiste as the solution that helps prevent visible signs of time.

The goal was to turn Primor LED screens from passive media into interactive campaign touchpoints. The activation helped attract shopper attention, support the Chronologiste launch, connect product benefits with emotion, and create a premium beauty experience inside Primor stores.

The LED screens became live AR Mirrors that reacted to visitors in real time. Through the custom AR filter, shoppers could interact with the visual concept of time and aging while experiencing the campaign message in a more immersive format. The activation ended with an interactive Photobooth moment, where visitors received campaign-style portraits of themselves. This helped connect product storytelling, personal reflection, and branded content capture in one seamless experience.